October 2018 - SEO, PPC & Marketing for Lawyers - WON Marketing

Monthly Archives : October 2018


Top 10 Strategies for Attorney to rank #1 in Google – Local SEO for Attorneys, Lawyers & Law Firms

1.   Profiles Establishing your profiles’ authority is critical. Follow Google’s Best Practices Guide, which can be found by googling “Google Best Practice Guide”. You will need to claim your listings, as chances are your business is already listed.  While there’s a long list of places to profile your business, you really need to claim at least Google, […]


The 7 Best Law Firm Marketing Techniques

The 80/20 rule says spend 80% of your time on the 20% of activities that yield 80% of the results. Many attorneys spin their tires grasping the newest shinny object.  Here you’ll read are the most effective marketing techniques we’ve seen with the hundreds of firms we’ve worked with. Choose a Specific Niche Over time, […]


How Lawyers can GET MORE DONE

One of the biggest obstacles I commonly see among lawyers in growing a practice is an inability to get things done. They just don’t seem to have enough time to work on their law firm’s growth because they are too busy working in their law firm’s daily duties. In essence, you are constantly putting out […]


Lawyer Marketing thoughts – Tracking is Essential!

You cannot grow your law firm if you don’t have a handle on your marketing costs and ROI. John Wannamaker, a pioneer in marketing, once said, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” This quote was true to a point back in the 1800s when […]