WON Marketing Blog

A New World (to me)

I have been at CCS for just over 6 months. I know things now that I never thought that I would ever have to know in my life. Not that learning new things is a bad thing. On the contrary, we should all strive to learn something new everyday. For real. We have to keep expanding our horizons and challenging our mental capacity.

But internet marketing, search engine optimization, keywords, meta tags? Come on, not exactly a career path that I set down. I was not one of those girls who at a young age knew exactly what she was going to be when she grew up. And at the end of the day, although I assume full adult responsibility, I refuse to grow up!

The funny thing is prior to coming to CCS, I had come from the marketing world. The world of promotional products or advertising specialties. Any item that a company wanted branded with their logo, message, etc. And I do mean anything. You wouldn’t believe some of the products that can be imprinted, let alone some of the weird and wacky requests that we would get.

But this is a world where all of your marketing initiatives are physical products – products that you can see, touch, and feel. Not so much the case in the world of internet marketing. Convincing businesses to spend a percentage of their marketing budget on something that they can’t hold in their hands, give away at tradeshows or to their customers, that has been a challenge. We have been conditioned these days for immediate gratification (thank you high speed internet, drive thru Starbucks…). Internet marketing takes time. So does traditional marketing, but again, internet marketing is not a physical object that can be handed out and hope for a phone call in return. This is a concept that many businesses and business owners have trouble with, but if it’s done right and you’re somewhat patient, will bring a return on your investment and then some.

Let’s face it, searches on the internet are happening on a regular basis all over the world. The internet never sleeps. And there is much business being done using the internet. This I knew on my own. I also know that I am one of the majority of internet users that clicks on the first page. What I didn’t know is how listings come up on Google and what the criteria was for being on the first page. I do now. Stay tuned.

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