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Apple’s Map Debacle, Google+ Social Merg, Google Acquired Incentive Targeting, Same Day Local Delivery and Wal-Mart

originally posted here

Local Marketing Industry Weekly Update – #32 – November 28, 2012

This week’s agenda:
• A second head rolls in the wake of Apple’s map debacle
• Having Issues with Your G+Local Social Merge? My Advice: Don’t
• Google Acquires Incentive Targeting For Coupon Programs
• Google+ Page 500 Error Bug & Work Around
• Wal-Mart Tries Same-Day Delivery

TIP: This Week Citation Acquisition Strategies


Acquire citations from at least the following sources.
Public Sources
• Annual Reports, SEC Information
• Federal, State and City Gov’ts
• Business Magazines
• Newspapers
• Postal Service Information
Data Providers & Review Sites

• infoUSA
• Theme Sites
• Yelp
• Citysearch
• InsiderPages
• Google
• Yahoo Local
• Angie’s List
• Judy’s Book

Outside the Box
•ATM or Kiosk at your location? List in directories
• National Register of Historic Places
• Free Wifi Directories
• RedBox Directory
• Sponsorships / Charity Events
• Speaking Engagements
• Host a Weather Station

The Local Marketing Industry Weekly Update, presented by Scott Gallagher. Scott is the co-founder of Local Marketing Source and has become the recognized expert in providing local marketing services to local businesses.

Welcome to the Local Marketing Industry Weekly Update. This presentation is brought to you as part of the Local Marketing Source professional development series for the local marketing industry. (Note: This is an audio presentation so turn up the volume on your speakers)

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Written by

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, a leading online marketing agency serving attorneys.For over 15 years Scott has provided consulting and online marketing services to hundreds of businesses with annual revenues up to $50 million.Scott has become a recognized expert in the rapidly growing field of local internet marketing and frequently publishes articles and conducts training seminars focused on using email marketing, search engine optimization and social media to reach a targeted local audience. He is the author of the book, “Marketing Local Business Online” and has developed a complete coaching course to help entrepreneurs launch their own local online marketing agency