Apr
14
2014

Chiropractic Promotion Video on Sciatica

This a video created for Algonquin Chiropractic Center.  ACC hired WON Marketing for SEO.  While WM does not specialize in video creation, we create multiple videos for our clients on a regular basis.  This is for the purpose of SEO, exposure and conversion.  This is a simple video created to promote a free ebook the doctor wrote, in turn quickly building the doctor’s email opt-in list.  Traffic is driven to the opt-in via SEO for long-tail keywords such as ‘SCIATICA TREATMENT’ and paid advertising through Google and Facebook.

 



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Apr
08
2014

The Local Marketing Paradox

Screen Shot 2014 04 08 at 9.14.12 AM 300x220 Local Marketing OpportunityIt was May 1992 when Mr. Ellen, our 12th grade economics teacher said to our class “If you can find a new place to advertise, you could become a millionaire”.  While pre-internet, little did he know that ten’s of thousands of millionaires were about to be born by advertising directly to consumers in their most intimate moments.

I still remember that day well.  I had just noticed advertisements installed on top of the urinals at the local pub the night before.  I wondered, where else could one advertise.

Little did I know that advertising meant so much more.  First off, advertising an automobile at the local pub simply didn’t make much sense for drunks.  Little did anyone know that the birth of an entirely new fashion of attracting customers for all businesses was about to be born.  The Internet became publicly available that year.

I was an early adopter

I didn’t get online until 1994, yet I was still an early adopter.  Even during the internet bubble of 2000, little did anyone know how advertising on the internet was going to take shape.  Let’s face it, the Internet quickly became the most democratic environment on the planet.  With choices and free access to information, the last thing consumers wanted was an ad in the face.

Bottom line is the game has changed.  In 2001 Google revolutionized the advertising marketplace.  Let’s face it, they are the fastest growing company in history.  They are the most sought out employer in their home country.  The two owners were quickly the richest men on the planet under the age of 40, and very quickly became worth 10′s of billions of dollars.  Yes, billions.  I guess my teacher was a little bit off.

They introduced adwords.  A highly targeted means of delivering advertising on consumer behavior.  We knew direct mail offered targeted advertising and it worked, but nothing even close to this scale.

Gold Rush of 2000

During this decade many people became rich.  I know many marketers who are called affiliate marketers.  They simply create an ad, sell someone else’s stuff, and take a commission.  A new digital broker.  Big brands took note and some companies pour $100′s of thousands into the adwords platform daily.  the beauty of this system, anyone can play in the game.

I have a friend who blew up his insurance agency with adwords.  Another built his entire real estate agency on this system.  Ecommerce stores sold millions.  Everyone was happy, until social media came around.

Explosive Growth

I’d say somewhere around 2004-2006 things changes.  They say today there is more content created on the Internet today than during the first 20 years of the Internet (1992-2002).  It’s not surprising Facebook was founded in 2004.  The birth of social media.  Today Facebook connects almost 1.3 billion people.  That’s one in 6 people on the planet!

More people bought tablets during it’s launch than any other product in history, more than coke.  From the birth of the first iPhone in 2007, people became connected like no other adoption in history.

Today 50% of Local Business Internet activity is on mobile devices and it is said 97% of American consumers use the Internet to decide what local business to deal with.

You’re dead Offline

The fact is, a local business needs to be on the Internet to survive today.  There is no debate with this.  It’s a must.

It seems simple enough to create a few ads on Google adwords to drive customers.  Heck, millions have done it.  But it’s not longer so easy in 2014.  The cost to garner one click on Google adwords for some competitive local terms like [new york attorney] could command upwards of $50 per click!

Granted Facebook’s advertising platform is currently experiencing the growth like adwords and is still cheap, however finding consumers on a social platform is vastly different than the interruption of adwords during a consumer’s research phase.

Unlike those that have profited from online advertising, thousands have lost money.  Knowledge is key, and with such a competitive environment like pay per click advertising, you’re competing in a cesspool of advertisers.  Fundamentals economic laws still apply, supply and demand.  Supply is limited to a computer or mobile screen.  Demand is an indigence that represents over 95% of the population, at least in America.

The SEO Baby was Born

Fortunately the Search Engine Optimization industry was born.  Along with paid advertising, SEO is the process of ranking a business high in the search engine organically, not through a paid ad.  But just like the paid advertising industry, people quickly learned how to fool a search engine to ranking a website high.  Real marketers were left behind.

Fast forward to 2009 when Google launched Google Local….for local businesses.  Things changed again, but this time, it was for the best interest of the American economy.  Google realized their algorithm, the power it held, could change billions of dollars being transacted on a daily basis.  They knew they had no choice but provide users with the best choices, or their business would fail and someone else would pull it off.  Let’s face it, consumers have the choice in this environment.

Bottom line, organic SEO in 2014 isn’t about fooling a search engine.  We know people eat at busy restaurants because it must have good food, or service, or experience.  Otherwise they would not be busy.  Today, the search engines scour the internet to determine what restaurants are truly busy.

Take you favorite local restaurant with a unique flair.  Posted inside are article clippings of their exposure.  Why do they do this?  To prove to you people are talking about them and like them.  Psycologically this does a lot to a consumer.  The search engines simply want to see those clippings.  They want to see people talking about that restaurant, and leverage the best possible marketing, word-of-mouth.

The Secret to Internet Marketing – is Marketing on the Internet

The key to Organic SEO is simply effective marketing.  There is no secret sauce.  Create the busy restaurant syndrome.  Have a good business, with happy customers.  The goal is to help your happy customers on the Internet. That is the objective of today’s online marketer for local business.

Here’s a short comedy we created for you.  I think it tells a great story.  Once you’re done watching this, I have a special offer for you.  Sign up here for access to my FREE Marketing Fundamentals course.  It’s free and easy to learn, you get instant access.  I don’t hold anything back.  Now of course, you could also just ask us to provide you with an online analysis of your local business.  That’s what we do, get businesses to the top of Google.  But it’s your choice, we know you need to understand what makes a good marketing campaign online so we’re doing our best to teach this.  We know some of you are going to try this on your own…..but you don’t see me delivering my own packages or adjusting my own back.

 



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Feb
25
2014

How to get your Small Business to the TOP of the Search Engines

 

During this exclusive webinar with Scott Gallagher, the video is below, you will learn Scott’s formula to getting your business listed #1 in Google and other major search engine organically, for all your top keywords.

This is a 90 minutes webinar intended for entrepreneurs.  During this webinar, Chiropractors will learn the 3 Pillars of Local Marketing for your business, and how to effectively manage the strategy to gain the #1 coveted spot in Google.

This formula is extremely detailed to show you how to:

  • Get more Customer on a regular basis by ranking #1 on Google and other search engines for searches in your city or town
  • Get more Customer Reviews with a proven system to help prospective patients decide on your practice over competition
  • Increase Customer Retention and followup by creating patient heroes all over your network.

This webinar will show you this with some of the following strategies:

  • Exactly what are the best practices on Profiles, which profiles you need and how profiles on other websites help your rankings on Google
  • What are Citations and How To acquire high authority citations in your Local Market for exposure on the Internet and Offline
  • How implement a very solid Review Acquisition Strategy, driving high quality reviews on a regular basis from your patients to sites like Google & Yelp
  • Using email auto-responders to help educate patients and prospects, increasing patient referrals, value and retention.
  • Attendees live on the event will receive Scott’s complete Review Acquisition System that you can simply download and plug into your practice today be begin really leveraging reviews.
  • I will be hosting a live Q&A session following the event.
  • Plain and simple, Scott is pulling all the curtains back.  And it’s all FREE!

DOWNLOADS & Links (click to download)

  1. FREE Online Analysis of your Business (opens in new window)
  2. Review Acquisition Strategy
  3. Top 10 Local SEO Strategies for Small Business Owners

SIGN UP FOR OUR FREE ONLINE ANALYSIS


 



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For more FREE articles and videos like this, simply give us your name and email below and we'll send this TOP 10 Local SEO Secrets and How to Profit from the Internet. Special Unique Reports for Chiropractors, Dentist, Attorneys and aspiring Agency Owners. Choose your correct industry. I promise, we'll respect your email inbox, we swear, we HATE all the garbage we get. WE won't send you garbage.

TopTENLocalSEOStrategies3 231x300 How to get your Small Business to the TOP of the Search Engines

Feb
20
2014

How to get your Chiropractic Practice to the TOP of the Search Engines

During this exclusive webinar with Scott Gallagher, the video is below, you will learn Scott’s formula to getting your Chiropractic practice listed #1 in Google and other major search engine organically, for all your top keywords.

This is a 90 minutes webinar intended for Chiropractors.  During this webinar, Chiropractors will learn the 3 Pillars of Local Marketing for your practice, and how to effectively manage the strategy to gain the #1 coveted spot in Google.

This formula is extremely detailed to show you how to:

  • Get more Patients on a regular basis by ranking #1 on Google and other search engines for searches in your city or town
  • Get more Patient Reviews with a proven system to help prospective patients decide on your practice over competition
  • Increase Patient Retention and followup by creating patient heroes all over your network.

This webinar will show you this with some of the following strategies:

  • Exactly what are the best practices on Profiles, which profiles you need and how profiles on other websites help your rankings on Google
  • What are Citations and How To acquire high authority citations in your Local Market for exposure on the Internet and Offline
  • How implement a very solid Review Acquisition Strategy, driving high quality reviews on a regular basis from your patients to sites like Google & Yelp
  • Using email auto-responders to help educate patients and prospects, increasing patient referrals, value and retention.
  • Attendees live on the event will receive Scott’s complete Review Acquisition System that you can simply download and plug into your practice today be begin really leveraging reviews.
  • I will be hosting a live Q&A session following the event.
  • Plain and simple, Scott is pulling all the curtains back.  And it’s all FREE!

DOWNLOADS & Links (click to download)

  1. FREE Online Analysis of your Chiropractic Practice (opens in new window)
  2. Review Acquisition Strategy
  3. Top 10 Local SEO Strategies for Chiropractors

SIGN UP FOR YOUR FREE ONLINE ANALYSIS HERE

 

ABOUT SCOTT GALLAGHER

Scott has been teaching and providing Internet Marketing and Search Engine Optimization services to Chiropractors and Small Businesses since 2001.  As an author of ‘Internet Marketing for Small Business’, speaker and entrepreneur of different businesses, Scott is one of the leading SEO consultants in the United States.

carrie ann 300x271 How to get your Chiropractic Practice to the TOP of the Search Engines

Scott’s sister, Dr. Gallagher working with a happy child

Living in the Chicagoland area with his family, Scott is very very passionate about the field of Chiropractic.  Practicing wellness since 2002, Scott has helped many friends and colleagues achieve a better lifestyle by introducing them to Chiropractic Care.  His son’s mother evaded caesarean section in 2005 because of the Webster’s Technique.  His sister is well known Pediatric Chiropractor practicing in Australia and has been featured in the book ‘Chicken Soup for the Chiropractic Soul‘ and featured by the ICPA.  He shares numerous stories of how Chiropractic care has helped the people he loves.

A very passionate individual about the field of Chiropractic, Scott simply wants to help as many Chiropractors build their business to continue to help get the word out about this amazing field of work.

WHAT PEOPLE SAY ABOUT SCOTT AND INTERNET MARKETING

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testimonial box brophy How to get your Chiropractic Practice to the TOP of the Search Engines

stephanie How to get your Chiropractic Practice to the TOP of the Search Engines

chris sullivan How to get your Chiropractic Practice to the TOP of the Search Engines



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Apr
30
2013

Sleep Out for Shelter

WON Marketing is proud to help out a local organization, Sleep Out for Shelter.

We will be sleeping outside with our children in our own homemade shelters to raise awareness. Please help and donate here –> http://www.crowdrise.com/GiveBackHope

THE STORY:

 

Come for the rally…Stay for the experience!

The statistics are real, since 2009, we’ve seen a staggering 48% increase in people needing help.

Just this last year, we saw a:

27% increase in homeless veterans
26% increase in transitional youth
20% increase in families requiring shelter
17% increase in women seeking assistance

Homelessness is growing, we need to act now. Your pledges help fund our program throughout the year.

TWO WAYS TO GET INVOLVED

Register
Register as an individual or team to sleep out and become a fundraiser for our event. By registering you will have access to your own fundraising page (or team page!) to collect donations from family, friends and colleagues.

Sponsor a Participant/Fundraise
If you can’t sleep out, you can sponsor a participant, or you can simply collect donations for McHenry County PADS.

THE “MAKE CHANGE” CHALLENGE

If you are interested in helping to collect donations for McHenry County PADS you can do so with our “Make Change” collection boxes. They can be left on your desk at work, taken to school; you can walk around your neighborhood with it, or even simply put it on your kitchen counter and empty your pockets of change each night.  Request a change box.

SHELTER BUILDING CONTEST

Get your duct tape, markers, paint and glitter ready…we want you to express your creativity with the shelter building competition!  This competition offers prizes for the shelter that exhibits the best in these four categories:

Homelessness Theme
Most Creative
Most Comfortable
Most Livable

To enter the competition, sign-up at the registration desk the night of the event.  WE will provide cardboard to build your “shelter.” Remember that in addition to promoting awareness on homelessness, your shelter also needs to be as comfortable as possible for you to spend the night in.  Bring a tarp to put under (or over) your shelter in case of inclement weather. A tour of the cardboard shelter homes will leave from the main stage after the rally.

You Must Sign-Up to Participate in the Shelter-Building Contest
There is no cost to participate in the shelter-building contest, but you need to sign-up by May 11 at 6:00 pm.  Sign-up forms will be at the registration table at the event.  Once completed, you will receive a number to attach to your shelter.  Judging will begin at 8:45 pm with the winners announced at 10:30 pm.

Rules
Maximum shelter size: 10’ x 15’
Acceptable building materials: cardboard, paper, tape, staples, chalk, props, string, rope, crayons and water based markers or paint.
Unacceptable building materials: wood, glue, non-water based paint or markers, large staples.
Battery powered lighting may be used for visual effect.

 

SLEEPOUT FOR SHELTER CHECK LIST

___Create a team. Remember, campers under 18 must have a supervising adult with them all night. Pick a creative team name!
___Start a fundraising campaign by sending emails to family, friends and co-workers asking for them to sponsor you.
___Think about what “home” you will create for the Shelter Building Competition.
___Collect the materials needed to build your cardboard home. Duct tape (lots of it!), water-based paint or markers, etc.
___Make your final donation requests! Post on Facebook, send one more email!
___Attend SleepOut for Shelter on May 11, 2013.



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Jan
10
2013

Three simple words, Return on Investment, have been at the center of business decisions for centuries.

ROI formula ROI and its Relationship to Internet MarketingThis traditional formula is used in each and every department of a functioning business. From finance to marketing, companies need to know that resources being spent are adding to revenue and profit for the business at the end of the day. While this equation is pretty straightforward for some situations, it can be much more complicated for others. Calculating the ROI of traditional marketing efforts has always been somewhat abstract. Applying this formula to digital and internet marketing only becomes more complex.

Retailers and business are operating in an increasingly complicated marketing arena. One of the most significant factors is that consumers now rely on multiple marketing channels, both offline and online, when making purchasing decisions. Today’s marketing channels include social, search, television, radio, email, mobile, print, blogs, reviews, billboards, infographics, press releases, PPC, and tradeshows. The list goes on and on. These different channels complement each other and provide synergies for the overall marketing campaign. It is impossible to attribute additional sales to a single channel of influence these days. Not to mention that it is inaccurate and irresponsible.

Measuring the ROI of internet marketing comes with both new challenges and opportunities. On the one hand, it becomes more difficult to prove the worth of individual channels and decipher how certain data relates to the overall ROI. However, internet marketing allows us to use analytics to collect highly detailed and specific data about the habits of our target audience. Here are a few examples of the benefits of analytics:

  • Web Analytics to observe where website users come from, what pages they view, and what they purchase. You can also test the effectiveness of different webpages through split testing.
  • Video Analytics to observe how many people viewed the video, how long they viewed it for, what part they stopped viewing at, and even what they did immediately after viewing the video.
  • Social Analytics to track the number of fans, likes, replies, views, tweets, shares, reach, and people talking about your page. These analytics also provide an in-depth look at demographics.

There are also additional factors that need to be taken into consideration when looking at ROI. These include the marketing campaign’s impact on raising brand awareness, engaging interest, building customer loyalty, and stimulating sales. Do not discount a single channel due to the perception that it may not be contributing to a directly traceable ROI. Search, mobile, video, email, and social all play pivotal roles in the overall internet marketing strategy.

Social Analytics ROI and its Relationship to Internet Marketing



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For more FREE articles and videos like this, simply give us your name and email below and we'll send this TOP 10 Local SEO Secrets and How to Profit from the Internet. Special Unique Reports for Chiropractors, Dentist, Attorneys and aspiring Agency Owners. Choose your correct industry. I promise, we'll respect your email inbox, we swear, we HATE all the garbage we get. WE won't send you garbage.

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