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ROI and its Relationship to Internet Marketing
Three simple words, Return on Investment, have been at the center of business decisions for centuries. This traditional formula is used in each and every department of a functioning business. From finance to marketing, companies need to know that resources being spent are adding to revenue and profit for the business at the end of the day. While this equation is pretty straightforward for some situations, it can be much
Apple’s Map Debacle, Google+ Social Merg, Google Acquired Incentive Targeting, Same Day Local Delivery and Wal-Mart
originally posted here Local Marketing Industry Weekly Update – #32 – November 28, 2012 This week’s agenda: • A second head rolls in the wake of Apple’s map debacle • Having Issues with Your G+Local Social Merge? My Advice: Don’t • Google Acquires Incentive Targeting For Coupon Programs • Google+ Page 500 Error Bug & Work Around • Wal-Mart Tries Same-Day Delivery TIP: This Week Citation Acquisition Strategies Citations Acquire
Local Marketing Update #28
WON Marketing's CEO Scott Gallagher does a weekly industry update for the Local Internet Marketing Industry, from the comforts of his Chicago based Local Internet Marketing Company, WON Marketing. Here is his weekly update. This week's agenda: • Facebook stock pops 21% • Coming To You Live From The Apple (Mini) Event • Now Playing: Video Ads Arrive On LinkedIn • After Sting Operation, Yelp Outs 8 Businesses That It
Why Courier Companies need Internet Marketing
Why Courier Companies need Internet Marketing Here is a short (3:20) video put out my WON Marketing President, Scott Gallagher discussing the implications and importance of Internet Marketing for the transportation business. 83% of Americans use the Internet. Over half of those people use the Internet to find a Local Business. That’s almost 1 in every 2 americans who end finding a business that they give money to through the
#Hashtag Marketing Campaigns on Twitter? What’s a #Hashtag…?
Twitter’s Definition: The # symbol, called a hashtag, is used to mark keywords or topics in a Tweet. It was created organically by Twitter users as a way to categorize messages. A successful hashtag campaign can increase brand awareness, drive traffic, start conversations, and encourage calls to action. Generic hashtags have more creative potential and give followers additional freedom when using them. Be true to your brand. Keep hashtags short,
The Difference Between Corporate And Brand Identity
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