This SEO Strategy fits better under the element of conversion rather than ranking, but did the egg come before the chicken? Marketing starts with some basics, such as the Who What Where When Why. Far too often are website structures poor and this affects your SEO rankings. More important than Yoast SEO is this simple […]
1. Profiles Establishing your profiles’ authority is critical. Follow Google’s Best Practices Guide, which can be found by googling “Google Best Practice Guide”. You will need to claim your listings, as chances are your business is already listed. While there’s a long list of places to profile your business, you really need to claim at least Google, […]
Considering reviews, we’re going to be looking at the benefits of reviews, quantity versus quality, establishing profile Authority and social and review ranking, review filters, review creation, review acquisition strategies and patterns, Rich snippets, review coding and finally an overview of review sites their impact industry perception. What is a Review? A review is a […]
Now that we are reminded that marketing a business on the Internet follows traditional marketing principles, we know from organic search engine optimization that links are very important for ranking and now I am telling you that citations from highly relevant sources are also important. So I guess the question becomes what is the difference […]
Local Listings Each of the major search engines have a different philosophy under local ranking, but there is one major common similarity among all three. They started their business ranking websites, now the search engines have the power to rank which businesses the general population chooses to do business with. With the introduction of integrated […]
I’m going to cover the three major pillars of local search, which are Listings, Citations and Reviews Listings First we’ll look into listings. We are going to take a look at the types and locations of results in the triggers that indicate to a search engine that it is a local search. We’re also going […]
The ‘Internet Marketing’ Industry is being hammered; it’s a highly unregulated, fragmented industry with little oversight, far-reaching best practices and simply poor business models. The results have been businesses with little results, agencies and ‘experts’ with poor communication & execution and simply an industry with a poor image. Marketing a local business on the Internet […]
HOW ONE ATTORNEY GENERATES THEIR LEADS ORGANICALLY WITH WON MARKETING Your law firm is completely different from other businesses. Therefore, you need to market your firm in a way that most attorneys miss. WON Marketing is a full-service digital marketing firm working with small business throughout the United States. One channel provided is Search Engine […]
Many have been expecting this change and Google finally went ahead and pulled the trigger on the new Google+ Local. While the change is official for the users, businesses will not see much change at first. The company announced, “If you are a business owner, you should continue to manage your information in Google Places […]
Pay Per Click versus Organic Search Engine Optimization (Cross-posted on the Scott-Gallagher.net Blog) In an ideal world you would use both strategies to maximize your site’s profile. Due to budgetary constraints however, this is not often possible. Trying to do both on a limited budget or with limited resources can result in neither campaign producing […]
