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Local Online Marketing – The Key to Business Survival

Many new business owners have heard of local online marketing, but don’t know the first thing about it. For those that want a little insight, we’ve provided you with the seven main steps you need to get you started. Where’s Your Website? It doesn’t matter if you like it or not, technology is what fuels the people of the present. If you don’t yet have a website, but don’t want your competition to run you over and wave as they speed towards the finish line, then you’d better get one through a professional web development company. Your website will lend your business credibility with your customers and it will provide an easy way for them to access general information about your business. It doesn’t have to be an expensive production, but it should be organized, informational, and easy to navigate. Use the Google Local Business Center – It Works! If you want to get results, one of the best tools you can use is the Google Local Business Center. The exposure and credibility that your business obtains by using this one simple tool is truly amazing. Say “Yes” to E-Mail! E-Mail marketing is far from dead. In fact, it might be one of the best converting tools available to the small business owner. To use this tool, you need

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to have an opt-in section available on your website. Once you have a few people sign up, take a few minutes to craft a clever message to let them know about your new product or limited time sale, click “Send”, and wait for the results. Promote, Promote, Promote! Did you know that, on average, 40% of all search engine users are searching for something locally? It’s true! Now think about this: There are MILLIONS of people Googling, Binging, and Yahooing each day. If six million users fill in a search box, then you can guarantee that at least 2,400,000 are trying to find things in their area. This is why local online marketing is important. Without it, you are literally throwing away potential customers! Still, it isn’t quantity that keeps you in business, it is quality. That being said, you need to make absolutely certain that your PPC, E-Mail, SEO, link building, and social networking campaigns are intelligently executed or it won’t be worth the time you spent on them. It’s a Social World If you aren’t utilizing the social networks, like Facebook and Twitter, then you are missing out. There are loads of potential clients frequenting these sites and if you want your piece of the pie, you’ve got to dive in and get it. These people want to be “in the know” and that’s exactly why you want them on your side. Tweet about your big upcoming sale, post about your newest product, discuss the hot new line that you’ll be showcasing next month – it all converts. Work it! Businesses NEED Businesses! Partnering with the business across town could yield you both a pretty penny. Though you may not realize it, this provides you with a way to reach a totally different customer base. Don’t Do Yourself In Once you achieve the level of success that you’ve had your heart set on, don’t quit. A successful business doesn’t scrap the marketing efforts that work.

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Written by

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, a leading online marketing agency serving attorneys.For over 15 years Scott has provided consulting and online marketing services to hundreds of businesses with annual revenues up to $50 million.Scott has become a recognized expert in the rapidly growing field of local internet marketing and frequently publishes articles and conducts training seminars focused on using email marketing, search engine optimization and social media to reach a targeted local audience. He is the author of the book, “Marketing Local Business Online” and has developed a complete coaching course to help entrepreneurs launch their own local online marketing agency

2 Comments Published

George Shea / 23 September 2019 / Reply

Great information. This is key to everyday success. If these tricks don’t work, you might as well lock your doors and go home because that means only one thing – your not putting 110% into this effort. Hope others benefit from this information.

Thanks Scott – Keep on keeping on!

Betty / 18 August 2015 / Reply

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