There are a lot of attorneys around, and don’t you think they all want to placed #1 on Google?
Well, we’ve got hundreds of first place listings for attorneys around the country and I’m going to show you how.
I’m still dumbfounded at the opportunities for most attorneys to capitalize using the Internet, and so many missed opportunities.
How about my client in San Jose. They’re dominating Google, BING and Yahoo for every search on iPhones, computers, tablets AND even SIRI!
Imagine being right therewhen a new clients is looking for an attorney just after getting booked for drinking a little much while driving.
Let’s see what your firm can do. First, figure out what keywords people are using to find your local service, I use Google’s free tool. Here,click here.
Here’s a local keyword toolI created to help with finding the zip codes and geomods for your research.
Another option for you is our No Cost Online Exposure Analysis. We’ll do your keyword research and give you the report. We’ll also give you a couple of other reports to help you make a decision of whether Online Marketing is a fit for your company. Here’s the other two reports.
1) Competitive Analysis Research Report
2) Competitive Exposure Risk Report
These reports will help give you a better understanding of what your competition is doing, common searched keywords that are related to your business, and the current online exposure of your firm. Reports like these are essential for determining where your business currently is and the opportunities available to improve this.
Show Your Exposure on the Internet
It’s human nature to eat at a busy restaurant. There is tremendous psychology in this, however, we just need to know people are like herds. So are search engines and SEO for Attorneys.
The search engines are looking for busy attorneys. Busy Businesses. To a search engine, a busy law firm is one that is being talked about on the Internet. One that is being written about. One that people are interacting with.
A business that is transparent and exposed on the Internet does well with SEO.
A busy attorney on the Internet will have a lot of citations, or links discussing or point back to the business website. Perhaps it’s the local newspaper providing some PR, or it’s a listing in a free wifi directory suggesting you offer free wifi in your office. Perhaps it’s your most influential clients leaving positive reviews and mentioning you on Facebook.
Show Your Authority on the Internet
Search Marketing for Lawyers require quality citations from data providers, public sources, review sites, directories and public relation sites. You want a Review Acquisition System for your firm.
The ranking position of your website is important for a variety of reasons. People tend to give the most trust and authority to the businesses that rank highest on the SERP (Search Engine Results Page).
People assume that because a business ranked number 1 on the SERP, it must be the best.
If your business is not ranking on the first page of results you are missing out on customers.
SEO Ranking is About Marketing
Everything we do to get our clients to #1 is something you can do on your own. Just like I could learn to become an attorney, you can learn how to become an SEO Marketer. But DON’T talk to your web developer.
Think of it this way. A house requires many people, a plumber, electrician, foreman, carpenter and of course, a realtor to sell it. A web developer is the carpenter. I’m the realtor.
A carpenter doesn’t sell the home, surely they can learn the skills. It seems ‘Internet People’ claim to know about Internet Marketing. The problem is, they don’t understand to win on the Internet, it’s marketing, it’s NOT chasing the wonderful Google Algorithm.
I thought I’d share with you a video I made. It’s a short comical video about Google and Local Businesses marketing themselves on the Internet.
It’s really funny! It’s only a couple of minutes on YouTube. Relax for a moment and watch this!
Here’s a BIG excerpt from my book. I sell a step-by-step book and course on this. I developed this. I teach this. My clients have verifiable #1 listings.
You follow this, you’ll make money on the Internet. Maybe then you’ll see some of the massive potential.
The CPR Approach to SEO and Ranking your Law Firm #1 on Google
This is our unique approach to marketing your business to achieve high rankings in the search engines. There are three areas you should be looking at. But before I discuss these three, I want to discuss some basic marketing.
To learn more about the 3 Pillars of Local SEOjust follow this link here!
Segment Your Audience
This is marketing 101…in my first year of college we learned how to segment an audience into different profile…let’s call them a customer persona. Typically, a small business will have one to perhaps 5 client personas. Think about segmenting your potential customers into a group you can define.
For example, you can segment based on age, gender, income level, education, among dozens of factors. Perhaps you’re a courier company…you may cater to private schools and government agencies. Perhaps you’re a Chiropractor, and you may cater to pregnant mothers and children to enhance their performance.
Either way, segment your audience…this is CRUCIAL in the SEO process.
Case Study – How One Attorney Ranked in Top 3 in California
Your law firm is completely different from all other businesses and some marketing efforts are very different from traditional businesses.
Here is a case study of a debt protection attorney located in California.
Rank in Top 3 Results in Google for [Debt Protection Attorney in California]
Fitzgerald & Campbell, APLC is a Debt Protection Attorney in California. Providing professional debt, collection protection services, judgements, student loans, collection lawsuits and debt settlement. They wanted prominent Organic Google placement for five core competencies, which include
- Student Loans
- Collection Lawsuits
- Debt Settlement
- Credit Card Debt
Between their core terms, considering the combination used to discover these services, we are focusing on 100 keywords, tracking the results for both Santa Ana and California based searches.
Ranking high is Google can bring a lot of leads to an attorney when a client has finally decided to hire an attorney. When the client buying cycle moves from research to making the decision to hire, and when an attorney ranks in the top 3 spots, these 3 attorneys enjoy about 90% of online organic search traffic.
This is a real need for attorneys these days. When you rank high, you can generate dozens of new leads weekly.
WON Marketing works on the Three Pillars of Internet Marketing, Organic, Paid and Social. When all three channels are optimized, you will be front and center in your target marketing for new clients.
The Set Up
The initial process
This allowed WON Marketing to create a 1-year marketing plan for the firm that focusses on all organic aspects of gaining new clients from the Internet. This provided a framework for the detailed execution schedule provided to Fitzgerald & Campbell, detailing the exact monthly activity WON Marketing will perform.
During the initial set-up phase, WON Marketing made several adjustments to the website by increasing the page loading speed, ensuring mobile compliancy and website code validation and following all the best practices for On-The-Page factors such as adequate service pages, title and header tags and markup code.
All monthly reporting was created, and the client was educated on the monthly Ranking Reports of 100 keywords, Google Analytics (website traffic), Google Insights (Google profile traffic), the WON Marketing Inventory of Assets, the Monthly Activity Report, the Annual Marketing Plan, the Monthly Execution Plan and the Citations Tracking reports.
The 3 Pillars of Local SEO
The organic strategy includes creating exposure on the Internet, such as being listed on local and attorney-based directories, published press releases, articles and online client reviews, however not limited to these examples.
When done properly, this is the formula to get high on the search engines local and organic listings.
- Content– The first pillar is content. This includes all types of digital media including, but not limited to, video, articles, press releases and propagation through social channels.
- Profiles– The second pillar
is profiles. This includes using best practices to acquire new business profiles on a regular basis, on sites like Yelp, Angie’s List, Judy’s Book, etc.
- Reviews– The third pillar
is reviews. This includes implementing our RAP interface (Review Acquisition Program), monitoring reviews in a timely fashion and identifying your top 10% of herocustomers.
By creating effective marketing content including Press Releases, Sales Documents, Videos and Client Articles, couples with an effective propagation strategy, WON Marketing created a system of fresh, value added content for clients and prospects.
By demonstrating this content is valuable to the Fitzgerald & Campbell audience through views, likes, shares, time on page, bounce rate and navigation flow, this lends Trust and Authority to the firm, helping increase rankings.
Through a consistent and systematic approach of researching identifying and both Local and Industry profiles, WON Marketing consistently acquired 15+ citation profiles monthly on Santa Ana, California and Attorney related directories. This demonstrates consistency in the branding and marketing efforts for the firm, in turn aiding in rankings.
For an attorney who focuses on solving serious debt problems, there are over 15 categories where services are provided, with an initial strong focus on the top 5. Whether the keyword search is [Debt Attorney Santa Ana] or [collection harassment lawyer in California], Fitzgerald & Campbell dominate for their local city of Santa Ana and rank #1 in Google for dozens of state related searches in most of their 15 categories, and all of their top 5 categories.
With comprehensive tracking tools, we were able to generate over 24.85k impressions and increased the number of phone calls by over 400 since service begun the summer of 2017.
Thinking About Human AI with SEO
You can’t simply win over Google’s approval by chance. You can’t accidentally hit all six of the human influencers.
This has to be a deliberate and consistent effort on your part. The law firms that deploy a strategy that covers all six laws of influence will find themselves taking in the largest share of client’s year-in-year-out.
And they will do it with an ever-decreasing client acquisition cost.
You have to decide whether you will fall behind the times, or if you’ll embrace the new ‘human AI’. Unfortunately, fancy computers will start deciding which law firms muddle along and which ones thrive.
If you would like WON Marketing to execute a full SAO strategy so that you can increase your traffic, appointments, and the number of high paying clients, please book an appointment here:
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