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Top 7 Law Firm Marketing Tips

Are you looking to grow your law firm? Then you need to be marketing it. Read on to learn about the best law firm marketing tips.

In today’s technological world, don’t make the mistake of solely relying on your reputation as a law firm for a steady flow of business. 

Unfortunately, the world today just doesn’t work like that. Even the most highly reputable businesses need to keep up with their online marketing.

As a law firm, online marketing is important in maintaining a steady stream of clients and bringing in new business. After all, no business wants to stagnate. 

Find 7 of the best law firm marketing tips in this blog to keep your practice up-to-date and relevant. 

Manage Your Law Firm Marketing Like a Pro  

A solid law firm marketing plan is what sets your business apart from the rest, while simultaneously generating new leads.  

Along with this, your online marketing strategy allows you to hone in on your target audience and build a rapport which resonates with your clients.

The benefits of all of the above? Your business remains relevant, real, and 100% reliable within your practice niche. 

Here are 7 expert tips to dominate your law firm marketing.

1. Make SEO a Priority 

Search engine optimization (SEO) is an invaluable tool in today’s era of online marketing. Without it, your website is lost in the never-ending abyss of the internet. 

SEO is the practice of using goal-orientated strategies to boost the site ranking and appearance of your website on search engine results pages. 

However, SEO can get complicated to those who don’t specialize in the intricacies of this field. It’s best to hire an SEO professional who is well-versed in SEO copywriting, keyword research, SEO plugins, backlinking, and more.

2. Create a Detailed Website

As a law firm, you may offer specialized services in a number of different fields. It’s super important that your website clearly explains this – even if you’re a hyper-specialized law firm.

Create a website that is as detailed as possible, without being completely overwhelming. Make sure to use separate web pages for each of your specialized services. 

For example, if you specialize in family law, it’s important to create detailed web pages of individualized services such as estate planning, divorce services, etc.

Make sure that each specialty is clearly marked and navigable with drop-down menus and a clickable call-to-action on each web page.

3. Define Your Brand 

Even if you are a multi-service law firm with services ranging from business law to family law, you still need to define your business branding.

Your law firm’s branding is entirely separate from the services you offer and ties in with your mission statement and vision of your practice. Basically, your branding is most potent and defining tools you have to separate yourself from your competition.

Some of the best law firm branding uses a combination of high-quality images and witty puns and taglines. This branding is also unique in a way that entices people to find out more. 

4. Create Valuable Online Content

This is an important aspect of your law firm’s SEO strategy and affects the overall ranking and relevance of your website.

Without valuable, genuinely interesting and usable content, your website will not rank well on Google. Ultimately, this type of content is what brings people to your website time and time again. 

Creating valuable content for your website also increases your chances of ranking for less popular keywords and bringing in more traffic. 

Some of the common forms of valuable content for a website include a FAQs section, a regularly updated blog, or newsletter section.

Blogging for your website is an invaluable tool which generates relevant keywords which, in turn, attracts relevant traffic to your site.  

5. Use Video Interaction

Honestly, if your website does not feature any video, then what decade are you living in? It’s time to catch up with the times – video is very powerful. 

While high-quality images can enhance your brand, video is what really seals to deal for many potential clients visiting your website for the first time. 

Video interaction is engaging. It can help you to build a natural rapport with your clients and build up their trust. It’s a great way to showcase your personality and connect with a new client on a more ”human” level. 

6. Sell Yourself with Reviews

Website reviews cannot be overstated enough – they really are a make or break for the success of your online presence. 

Client testimonials are a brilliant way to build up your reputation as well as the trust of new or returning clientele.

It’s simple too: all you need to do is reach out to previous clients and ask them to leave a quick review on Google, LinkedIn, or Yoast. Publish this review on your testimonial page with the consent of the client. 

Client reviews show that those who have used your services were impressed enough to take the time to rave about it. If that doesn’t say something, then what else does? 

7. Budget for Pay-Per-Click Advertising

Organic online marketing is the backbone of building your online presence, but a little helping hand never hurt anybody. Enter pay-per-click (PPC) advertising.

If you want to give your website a small boost to the top of Google’s search engine results page, PPC can do this for you. 

Yes, PPC may seem like ”cheating” when it comes to marketing your business, but in today’s competitive world, it’s more commonplace than not.

Google Adwords is a good platform for law firms to boost their online presence. If you’re unsure of how this platform works, hiring the services of an Adwords professional will take your website places!

Get the Rankings You’re After with WON Marketing

If you’re in need of an online boost in terms of law firm marketing, we are the experts to turn to! 

We specialize in raising the online rankings of a range of law specialties, including family law, personal injury, immigration, and criminal law. 

Reach your audience and a range of potential new clients with targeted advertising for your niche. Get in touch with WON Marketing today for the business boost you need. 

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Written by

Scott Gallagher is a founding faculty member of Local Marketing Source and owner of WON Marketing, a leading online marketing agency serving attorneys.For over 15 years Scott has provided consulting and online marketing services to hundreds of businesses with annual revenues up to $50 million.Scott has become a recognized expert in the rapidly growing field of local internet marketing and frequently publishes articles and conducts training seminars focused on using email marketing, search engine optimization and social media to reach a targeted local audience. He is the author of the book, “Marketing Local Business Online” and has developed a complete coaching course to help entrepreneurs launch their own local online marketing agency