Hope is not a Strategy

A Vision Without a Strategy Remains an Illusion

Having the privilege to choose the best cases for your Law Firm starts with the best leads.

No marketing channel prevails being found on Google in the top 3 spots for your #1 keyword.

It might be simpler than you think to dominate Google Local.

But it starts with a Strategy.

Let us show you our recommended strategy for your Law Firm.

Book your 1-1 Complimentary Strategy Session and check out what we’ll leave you with!

Just book a strategy session to the right of the page.

But if you’re not ready and prefer to check things out yourself, we have a handy tool that’ll show you the technical details about your firm online.

Give it a shot!

Book a Strategy Session Now!

Watch your custom video and find what will be included in your strategy session.

During this initial meeting, you’ll receive:

  • Keyword Research
  • Onsite Website Report
  • Competitive Analysis Report
  • Specific Actionable Steps
  • Audience Group Analysis
  • Identify the objective
  • Tips and Suggestions
  • A System you can immediately implement

Book a Complimentary Strategy Session Now!

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Case Study

HOW ONE ATTORNEY GENERATES THEIR LEADS ORGANICALLY WITH WON MARKETING

THE GOAL

Rank in Top 3 Results in Google. They wanted a prominent Organic Google placement for five core competencies relating to personal injury. Between their core terms, considering the combination used to discover these services, we are focusing on 100+ keywords, tracking the results for both Santa Ana and California based searches. Ranking high is Google can bring a lot of leads to an attorney when a client has finally decided to hire an attorney. When the client buying cycle moves from research to making the decision to hire, and when an attorney ranks in the top 3 spots, these 3 attorneys enjoy about 90% of online organic search traffic. When you rank high, you can generate dozens of new leads weekly.

THE SET UP

The initial process began with an extensive and thorough analysis to determine the current state of the firm on the Internet. This included looking at 13 major factors on the website, the current internet exposure on profile sites, their social media footprint, content assets, past marketing efforts, elements of competitive exposure and overall consumer satisfaction online.

This allowed WON Marketing to create a 1-year marketing plan for the firm that focusses on all organic aspects of gaining new clients from the Internet. This provided a framework for the detailed execution schedule provided to the client, detailing the exact monthly activity WON Marketing will perform. During the initial set-up phase, WON Marketing made several adjustments to the website by increasing the page loading speed, ensuring mobile compliance and website code validation and following all the best practices for On-The-Page factors. All monthly reporting was created, and the client was educated on the monthly Ranking Reports of 100 keywords, Google Analytics (website traffic), Google Insights (Google profile traffic), the WON Marketing Inventory of Assets, the Monthly Activity Report, the Annual Marketing Plan, the Monthly Execution Plan and the Citations Tracking reports.

THE EXECUTION

The 3 Pillars of Local SEO This organic strategy developed by Scott at Local Marketing Source, includes creating exposure on the Internet, such as being listed on local and attorney-based directories, published press releases, articles and online client reviews, however not limited to these examples. When done properly, this is the formula to get high on the search engines local and organic listings.

1 – Content – The first pillar is content. This includes all types of digital media including, but not limited to, video, articles, press releases and propagation through social channels.

2 – Profiles – The second pillar is profiles. This includes using best practices to acquire new business profiles on a regular basis, on sites like Yelp, Angie’s List, Judy’s Book, etc.

3 – Reviews – The third pillar is reviews. This includes implementing our RAP interface (Review Acquisition Program), monitoring reviews in a timely fashion and identifying your top 10% of hero customers.

By creating effective marketing content including Press Releases, Sales Documents, Videos and Client Articles, couples with an effective propagation strategy, WON Marketing created a system of fresh, value-added content for clients and prospects. By demonstrating this content to the client is valuable information for their audience through views, likes, shares, time on page, bounce rate and navigation flow. This in turn lends Trust and Authority to the firm, helping increase rankings. Through a consistent and systematic approach of researching identifying and both Local and Industry profiles, WON Marketing consistently acquired 15+ citation profiles monthly on Santa Ana, California and Attorney related directories. This demonstrates consistency in the branding and marketing efforts for the firm, in turn aiding in rankings.

THE RESULTS

For an attorney who focuses on personal injury, there are over 5 categories where services are provided, with an initial strong focus on the top 3. Whether the keyword search is [personal injury Attorney Santa Ana] or [car accident lawyer in California], our client dominated for their local city of Santa Ana and rank #1 in Google for dozens of state-related searches in most of their 5 categories, and all of their top 3 categories. With comprehensive tracking tools, we were able to generate over 24.85k impressions and increased the number of phone calls by over 400% since service began the summer of 2017.

Schedule Your Strategy Session Now

And Find Out Your Custom Plan to Double Your Client Leads in the Next 12 Months

Find Out What Strategy Will Work Best For Your Personal Injury Law Firm

Case Study 2

Day 1

Ranking by the location for the search term [bankruptcy lawyer]

When people for a bankruptcy attorney locally, they never came up on mobile phones or desktop computer searches.

Day 180

This attorney is now dominating their city and rank in the top 3 among all attorneys in Local Angeles for over 400sq miles!

This attorney now has the priveledge of chosing which cases, the best ones, to work with!

Find Out What Strategy Will Work Best For Your Personal Injury Law Firm

Schedule a Strategy Session

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