Many have been expecting this change and Google finally went ahead and pulled the trigger on the new Google+ Local. While the change is official for the users, businesses will not see much change at first. The company announced, “If you are a business owner, you should continue to manage your information in Google Places for Business. You’ll still be able to verify your basic listing data, make updates, and respond to reviews.” One thing is for certain, this update was released to ultimately improve the user experience. By converting Places over to Local, Google is taking the combination of its social network and search engine to the next level. Reviews now must be left by a registered Google+ member or are supplied by Zagat (a company bought by Google). This new system for leaving reviews and rating businesses is designed to provide users with the most accurate information about the featured business. This also allows Google to easily spot spam or attempts to manipulate the search engines. What does this mean? It’s simple. Google is continuing to focus on improving the experience its user,
even at the potential inconvenience it causes business owners. Social layers, like Google+, will have greater and greater influence in determining what businesses are displayed on page one of the Search Engine Results Pages (SERP). This update continues to support our policy that the best follow the same principle as offline marketing strategies. Chasing cheap solutions and quick fixes produce short term results, but will hold you back from achieving your full potential. Join us for our next FREE webinar on Tuesday, June, 19th at 3:00pm CST to learn more about the most recent changes by Google and what they mean for your business. Sign up at https://www1.gotomeeting.com/register/732023001. Don’t miss out on this opportunity!
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